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Duties included: Initial campaign setup & launch for Money Mutual digital initiatives. Full campaign management (search, display). Landing page content oversight. Dashboard setup and real-time reporting.

Duties included: Initial traffic, data and e-commerce analysis. Monthly e-commerce reporting for new website. Social media and display advertising design oversight. Full e-commerce and catering campaign management (search, display, social). UX design for 3 seasonal, e-commerce specific landing pages.

Duties included: Initial data/lead analysis. Overall lead generation strategy. Full paid campaign management (search, social, video, display/remarketing). Content oversight and UX design for 14+ landing pages (online and on-campus programs). A/B and multivariate testing. Full analytics setup and lead tracking for new website and student portal. Real-time dashboard setup and weekly/monthly web and campaign performance reporting.