Blog Archives

Duties included: Initial traffic/lead analysis. Overall lead generation strategy. Content oversight for 12+ landing pages (on-campus and online programs), paid search, display/retargeting, social and audio ad management. Real-time dashboard setup along with monthly performance reports for marketing campaigns and website performance. A/B and multivariate testing. Full analytics setup and lead tracking for new website.

Duties included: Initial data/lead analysis. Overall lead generation strategy. Full paid campaign management (search, social, display and video). Content oversight for 16+ landing pages (online and on-campus programs). A/B and multivariate testing. Full analytics setup and lead tracking for new website and student portal.

Duties included: Data/lead performance analysis. Overall lead generation strategy. Full paid campaign management (search, display). Content and design oversight for 4 landing pages to align with new website design. A/B and multivariate testing. Weekly and monthly campaign performance reporting.

Duties included: Initial campaign setup & launch for Money Mutual digital initiatives. Full campaign management (search, display). Landing page content oversight. Dashboard setup and real-time reporting.

Duties included: Initial data/e-commerce analysis. Overall e-commerce strategy. Full paid campaign management (search, social, display/retargeting). Cart abandonment strategy. Content & UX strategy for e-commerce portion of new website. Full analytics setup and commerce tracking for new website. Full social media strategy.