Blog Archives

Duties included: Data/lead/e-commerce strategy. Full traffic and performance analysis. Full paid campaign management (search, social, display/retargeting). A/B and multivariate testing. Full analytics setup and e-commerce tracking. Weekly and monthly web and campaign performance reporting.

Duties included: Initial data/lead analysis. Overall lead generation strategy. Full paid campaign management (search, social, video, display/remarketing). Content oversight and UX design for 14+ landing pages (online and on-campus programs). A/B and multivariate testing. Full analytics setup and lead tracking for new website and student portal. Real-time dashboard setup and weekly/monthly web and campaign performance reporting.

Duties included: Data/performance analysis. Analytics and tracking reconfiguration across multiple web properties.

Duties included: Initial data/e-commerce analysis for US and international web properties. Overall e-commerce generation strategy for introduction to US marketing. Full paid campaign management (search, social, video). A/B and multivariate testing. Full analytics setup and lead tracking for new US website.